Google Acquire Songza to Compete with Apple and Spotify

As we all know Songza is a company that create music playlists based on a person's mood. Google has just acquired this "Mood" music company but at the time of writing this no financial details has been disclosed by the two company when the deal was announced todaym.

The Giant Company (Google) made this move in as an attempt to boost its Google Play and youtube streaming service in the face of competition from Apple and Spotify.

Apple has in the past made its largest ever acquisition in May when it bought Dr Dre's Beats Music for $3bn (£1.8bn).

A major selling point of the Dre Beats brand includes a streaming music service as well as the popular headphone line - was its personalised playlist offering.

Beats Music's users are provided with a service that mixes automated song recommendations with custom playlists created by respected musicians.

In a statement, Songza said: "We can't think of a better company to join in our quest to provide perfect soundtrack for everything you do or any mood you are."

It is assumed that Google will incorporate Songza's technology into its Google Play offering, but perhaps also as part of its upcoming subscription service for video site YouTube.

Streaming is an increasingly popular way to listen to music. Instead of downloading and owning a track, it is instead played over the internet. Some services allow "syncing" for playback to take place offline, but this requires a subscription.

To prevent over-eager fans from gaming the system to bump songs up the charts, only 10 listens per user will be counted.